Search Engine Optimization :
Ever thought how people can find you on the internet?
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Ads published in the newspapers, magazines, flyers, etc.
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Word of mouth (WOM)
But logically thinking is it possible that people sitting in US can find products and services, through ads published in the Indian market. The answer is an obvious NO.
So, how can you generate your business prospects in the market where your advertisements fail to reach?
Well this is where what we call “search engine optimization services” comes in to existence
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93% of consumers worldwide use search engines to find and access websites. - Source: Forrester Research
Search Engine is that tool which has the capability of driving 70-80% traffic to the website making you known world wide. But is that really so, SEO Experts and specialists have observed that on an average people visiting the search engine and making use of it don’t go beyond 2nd page unless they are really looking for you in particular. So, what exactly is important is “Ranks” i.e. to rank higher in the search engines. Ranking higher in the search engine is an art accomplished only by SEO Professionals when the content in your website is “unique” and “different” and the right strategy has been employed for choosing the keywords and what exactly has the main focus been throughout.
Pay Per Click :
Pay Per click is another form of advertising through internet on various platforms like search engines. Also, known as Cost per click (CPC), Pay per click campaigns are the best form of publicizing via internet.
Through this approach every time the user clicks on your link the search engines are paid. The strategy goes as follows:
In this, the concept of business of the user is studied and a few keywords are analyzed and then, a particular combination is gathered, deleting the ones that have low return on investment. Once done with the rough compilation, the keywords are submitted with the search engines. This is known as paid listing or paid inclusion.
After keyword selection comes the phase of creating an attractive ad copy that will increase the profitability of every click. Then, a deep traffic analysis is done in order to study the entrance and exit routes of users and hence, removing any abnormalities.
Followed by the traffic analysis is the bid management process, in which the bid rates are decided with the customer’s consultation and then, comes the Return on Investment session in which the keywords that are bringing the maximum results are short listed.
Campaign reporting is the process that will keep you well informed of the keywords returning the maximum results and thus, will guide you further to squeeze/tweak the collection of keywords and have final compilation of only the most efficient keywords.